Ecommerce SEO helps your online store appear higher in search engine results, making it easier for potential customers to find your products. When your site is optimized with the right keywords, and quality content, you attract more organic traffic without paying for ads. Hire E-commerce experts today and boost your online sales.
FAQs
Have questions about our eCommerce SEO services? You’re in the right place. Below are some of the most common queries we receive from clients.
An ecommerce SEO agency empowers online stores to rank higher, attract ready-to-buy customers, and increase revenue through organic search. By optimizing your site’s structure, product pages, keywords, and content strategy, the agency ensures your store is discoverable, fast, and conversion-ready. It’s not just about visibility—it’s about building a scalable, search-driven growth engine tailored to how ecommerce works today.
We deliver full-spectrum ecommerce SEO services designed to increase traffic, maximize product visibility, and drive organic sales. Our core service pillars include:
Technical SEO Audits: We fix crawl errors, improve Core Web Vitals, implement schema, and optimize for mobile-first indexing.
Keyword Strategy & Intent Mapping: We target transactional, navigational, and informational terms across category, product, and blog pages.
On-Page Optimization: Meta titles, descriptions, H1s, schema markup, and product descriptions—all tailored for search intent.
Site Architecture & Internal Linking: We build logical silos for product categories to enhance crawl efficiency and user experience.
Content Strategy & Blog Integration: We create SEO-driven content that drives traffic and supports category pages.
Conversion Rate Optimization (CRO): Traffic is just the start—we optimize UX to convert visitors into buyers.
Monthly Reporting & KPIs: GA4 dashboards, Search Console tracking, and full transparency on keyword and revenue movement.
Whether you're on Shopify, WooCommerce, Magento, or another platform, we tailor our strategy to your tech stack. If you’re ready to scale sustainably, our team can build your ecommerce SEO roadmap based on your goals and competitive landscape.
Improving product and category page visibility requires more than keywords—it involves technical precision, content depth, and semantic architecture. Here’s how we approach it:
Keyword Mapping to Page Intent: We assign buyer-intent keywords to product and category pages, avoiding keyword cannibalization and ensuring clarity of purpose.
Schema Markup for Products: We implement JSON-LD schema to enhance rich snippets (e.g., price, stock availability, reviews).
Unique SEO Copywriting: We rewrite generic product descriptions to highlight benefits, specs, and buyer concerns with 300–500 words of optimized content.
Internal Linking Strategy: Blog posts and other pages link back to high-priority products and categories to boost authority and crawl depth.
Technical Hygiene: We fix crawl issues, ensure fast loading speeds, and optimize for mobile usability—especially important for Google’s mobile-first indexing.
This combination allows your core money pages (product and category URLs) to outperform competitors—even in saturated niches. If your existing pages aren't ranking, get in touch for a category-level SEO evaluation.
We provide platform-specific SEO strategies tailored to:
Shopify: We fix URL duplication, improve site structure, enhance Shopify’s native schema, and work with apps like JSON-LD & Plug in SEO.
WooCommerce: We optimize permalink structure, product schema, Yoast or Rank Math integration, and custom taxonomy enhancements.
Magento: We address crawl budget issues, faceted navigation indexing, and layered product URLs with advanced canonicalization.
BigCommerce, Wix, and Others: Each platform has unique SEO constraints—our audits diagnose and adapt accordingly.
The best ecommerce SEO agency doesn’t just do keyword stuffing—it engineers platform-native strategies to fix structural bottlenecks and amplify your visibility across SERPs.
To find out how your current platform is affecting rankings, request a custom audit now.
Duplicate content from filtered product variants (e.g., size, color, brand) is one of the most damaging issues in ecommerce SEO. If not managed, it causes:
Crawl budget wastage
Diluted page authority
Google indexing the wrong URL versions
Our approach includes:
Canonical Tags: Declaring the primary version of a page to prevent duplication.
Noindex Parameters: Preventing indexed URLs for filters via robots.txt and meta directives.
URL Consolidation: Using dropdown selectors or AJAX to avoid generating new URLs for every variant.
Faceted Navigation Control: Disallowing combinations that create thousands of low-value pages.
Left unchecked, this issue will destroy your SEO equity. Our technical audits catch this early—reach out for an evaluation of your product filtering structure.
We don’t chase keywords—we map them to conversion stages.
Our ecommerce keyword strategy includes:
Category-Level Keyword Clusters: High-volume, commercial-intent phrases targeting core collections.
Product-Level Long-Tail Phrases: Keywords based on SKU features, use cases, and buyer-specific modifiers.
Informational Content Opportunities: Question-based queries for blog content that supports product discovery.
Competitor Gap Analysis: Tools like Ahrefs and Semrush reveal what your rivals rank for—and where you can overtake.
Search Intent Alignment: Each keyword is matched with the correct page type (blog, category, product, comparison).
This structured, intent-first keyword framework helps build topical authority and increase relevancy across your product ecosystem. Want to see a sample keyword map? Contact us for a walkthrough.
Ecommerce SEO pricing varies significantly based on your business size, product range, platform, target markets, and competitive landscape. For Kenyan businesses and global SMEs, the cost typically ranges from:
$300–$700/month for basic SEO maintenance or startups
$800–$2,500/month for full-service, ongoing SEO campaigns
$3,000+/month for enterprise-level stores with thousands of SKUs or multi-region targeting
However, SEO should never be viewed as a generic cost—it’s an investment. A well-structured ecommerce SEO campaign can generate 10–20x ROI by reducing paid ad dependency and driving high-converting traffic over time.
At EcommerceSEOAgency.co.ke, we assess your needs before providing a proposal. Our pricing is based on real scope—so you only pay for what drives results.
Our ecommerce SEO packages are modular and scalable—you can start small and expand based on growth. Depending on your plan, services typically include:
Technical SEO Audit (Crawl, Index, Site Speed, Mobile Usability)
Keyword Research & Mapping
Product & Category Page Optimization
Metadata, Schema, and On-Page SEO
Blog & Content Strategy
Internal Linking Strategy
Monthly Reporting, GA4 & GSC Integration
We also offer add-ons such as competitor analysis, link building, and CRO audits.
Each package is tailored to your store’s size and complexity. For a breakdown of what’s best for your situation, get in touch for a personalized ecommerce SEO plan.
Yes—we offer both models:
One-time SEO Audit: Ideal for stores seeking a full diagnosis before committing. You’ll get a detailed technical report, keyword gap analysis, and a roadmap you can implement in-house.
Monthly Retainer: Best for brands seeking long-term, hands-on optimization. We execute, monitor, and refine SEO strategies across your catalog and content ecosystem.
In most cases, the audit is the first step, followed by an ongoing campaign. If you want clarity on where your ecommerce store stands now, start with our comprehensive technical audit.
We do offer performance-linked SEO engagements for qualified clients—especially those with mature ecommerce platforms and clear conversion tracking in place.
In such models, a portion of compensation is tied to KPIs like:
Organic revenue increases
Specific keyword milestones
Growth in indexed product pages
Traffic uplift benchmarks
This structure works best when there’s full collaboration on content, dev access, and analytics transparency. To explore if your store qualifies, reach out for a discovery call.
We recommend a minimum engagement of 6 months for foundational impact and ROI visibility. That said, ecommerce SEO is not a one-off campaign—it’s an ongoing system that adjusts to:
Algorithm changes
Product seasonality
Platform updates
Competitor shifts
Keyword evolution
Our clients who commit long-term (12+ months) see compounding growth, reduced ad spend, and category dominance.
We’re flexible in contract terms—start small, prove value, and grow the engagement over time. To understand how long your store may need SEO support, consult our team for a tailored growth path.
Absolutely. We have tailored packages for SMEs, solo founders, and startup ecommerce brands, especially those in Kenya and emerging African markets. Our lean packages focus on:
Fixing foundational SEO issues
Building keyword visibility for high-margin products
Improving technical health and mobile speed
Guiding your content and product taxonomy
Even on a small budget, you can start climbing the SERPs—with strategy, not shortcuts. If you're just starting out or operating lean, ask about our startup SEO options.
We offer flexible, transparent billing to suit your operational workflow:
Payment terms: Monthly, Quarterly, or Project-based
Accepted methods: Bank transfer (KES/USD), M-Pesa, PayPal, or Stripe
Contracts: Month-to-month (after the first 3 months), 6-month plans, or custom retainers
Every agreement is accompanied by a formal scope of work, KPIs, and performance review schedule—so you know exactly what’s being delivered.
Need a proposal aligned to your budget cycle? Let’s discuss your options and tailor a structure that works for you.
SEO is not instant—especially for ecommerce, where hundreds or thousands of pages must compete in high-intent, transactional SERPs. However, a well-structured ecommerce SEO campaign follows this timeline:
Month 1–2: Technical audits, keyword mapping, page structure updates, and metadata optimization begin
Month 3–4: Improved indexation, keyword movement, crawl coverage, and user engagement
Month 5–6: Strong ranking growth on product/category terms, leading to measurable organic conversions
Month 7+: Compounding ROI from blogs, backlinks, internal linking, and SERP features like rich snippets
With a strong site foundation and consistent implementation, most stores see traffic and revenue uplift within 90–120 days. That said, the best ecommerce SEO agency will track KPIs weekly and pivot as needed. Ask us about timelines specific to your platform and niche.
We use a combination of SEO, UX, and conversion metrics to define success, including:
Organic Revenue Growth — Attributed to non-paid sessions in GA4
Keyword Movement — Tracking product/category terms by device and geography
Click-Through Rate (CTR) — From search appearance to actual user visit
Indexed vs. Crawled Pages — Google Search Console performance monitoring
Bounce Rate & Dwell Time — UX indicators on product and content pages
📦 Product Page Engagement — Scroll depth, add-to-cart behavior
Core Web Vitals — Site speed, responsiveness, interactivity
We deliver monthly dashboards with narrative summaries so you fully understand what’s working—and why. Want to see a sample report? Request one here.
Yes. Every client is assigned a dedicated ecommerce SEO strategist who:
Owns your performance roadmap
Coordinates technical and content tasks
Provides biweekly updates and quarterly strategy calls
Answers any ad-hoc questions via email or call
This ensures strategic continuity and faster response times. We also work closely with your internal marketing or dev team to reduce delays.
Talk to a strategist now to see how we’d structure your ecommerce SEO workflow.
Yes. We believe in full transparency, which is why all ecommerce SEO campaigns include:
Monthly Performance Reports — Delivered as PDFs and/or Loom video walk-throughs
Live Dashboard Access — Keyword tracking, revenue trends, technical health
Quarterly SEO Reviews — Deep dives into what’s changed and what’s next
GA4 & GSC Integration — For data you can trust and verify
We use platforms like Looker Studio, Ahrefs, Screaming Frog, and Google Search Console to build these reports.
Want to preview our reporting format before starting? Send us a message and we’ll show you a demo.
No agency can control Google’s algorithm, but a proactive ecommerce SEO team can minimize risk and respond fast. Here’s our approach:
We build algorithm-resilient structures: high-quality content, clean site architecture, and user-focused design
We monitor SERP volatility and react within 72 hours of confirmed updates
We audit changes in ranking signals and search intent post-update
We benchmark against competitors to detect shifts in link value or authority
If your rankings take a hit, we don’t wait—we investigate, adapt, and restore momentum. If you’ve been affected recently, book a recovery assessment with our experts.
We do both. Our team includes:
Technical SEO specialists for site audits, schema, Core Web Vitals, and crawl optimization
Content strategists and copywriters for category pages, product descriptions, and blog content
Conversion experts to align SEO with user behavior and buying psychology
We create content that’s not only keyword-rich, but useful, conversion-focused, and optimized for semantic search.
Whether you need blog posts that support your catalog or rich product copy that improves rankings and CTR, our content team is ready to help.
Absolutely. We maintain case studies across multiple ecommerce niches, including:
Fashion & Apparel
Electronics
Home Décor
Cosmetics
B2B Wholesale
Supplements & Health Products
Our case studies highlight ranking lifts, organic revenue growth, and CRO wins—without inflated claims or vague charts.
We’re happy to share anonymized results or arrange a reference call (with permission). Reach out here to request a case study or testimonial.