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Performance Max Campaign Management
We manage your campaigns end to end, combining creative assets, product data, and conversion signals to drive maximum ROAS with minimal waste.
What Are Performance Max Campaigns?
Performance Max is a goal-based ad campaign that uses machine learning to deliver your ads across all of Google’s inventory. It optimizes performance by using signals from your audience, creatives, and conversion history to find high-converting traffic at scale.
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Why Performance Max Campaigns Matter
Full-funnel reach with Google’s most powerful ad system
Performance Max helps ecommerce brands break channel silos and reach buyers across their entire journey — from discovery to purchase.
Unlock access to all Google channels in one campaign
Automate bidding, targeting, and creative testing
Leverage AI to optimize in real time across placements
Scale Shopping Ads with better data and product signals
Drive more sales with fewer manual inputs
Risks of Poorly Managed PMax Campaigns
Set-and-forget campaigns can drain budget fast
Performance Max requires strategic setup and continuous expert oversight — without it, automation can hurt more than help.
Wasted spend due to poor audience signals
Uncontrolled ad placements that dilute brand impact
Inaccurate conversion tracking skews data
No testing framework = missed growth opportunities
Overlapping campaigns cannibalize Shopping performance
Core Deliverables – What You Can Expect
Performance Max strategy aligned to your business goals
Google Ads and Merchant Center integration
Audience signal setup (customer lists, website data)
Asset group creation with high-converting copy & visuals
Feed mapping and product group segmentation
Smart bidding configuration based on ROAS targets
Negative placement and keyword exclusions
Weekly performance monitoring and insights
A/B testing of creative combinations
Full-funnel reporting and campaign scaling
Cost of Performance Max Campaign Management Services
Our pricing covers full Performance Max setup, asset group creation, audience signals, feed linking, and ongoing optimization to maximize reach across Google Ads inventory.
Our Process
Frequently Asked Questions: Performance Max Campaigns
Performance Max is a campaign type in Google Ads that uses machine learning to deliver your ads across all of Google’s inventory — including Search, Display, YouTube, Gmail, and the Shopping tab. Instead of targeting keywords manually, it uses your goals, audience signals, product data, and creative assets to drive conversions automatically.
For ecommerce, this means your product ads reach buyers at every touchpoint of the customer journey. It’s ideal for brands looking to scale reach and performance while simplifying campaign management.
Performance Max replaced Smart Shopping in late 2022. While Smart Shopping focused primarily on Shopping and Display placements, Performance Max expands your reach to YouTube, Gmail, Discover, and Search — all in one campaign.
In addition, Performance Max allows for asset groups (images, headlines, video), audience signals, and deeper goal tracking. With proper setup, it delivers significantly more visibility, data, and flexibility for ecommerce brands.
In many cases, Performance Max Campaigns are sufficient for driving Shopping traffic, but there are strategic reasons to still run Standard Shopping campaigns in parallel.
Standard Shopping gives you more control over bidding, product segmentation, and keyword-level visibility. It’s often used alongside PMax for brands that want granular control over their top-selling items or when testing new feed strategies.
We help you decide when to use both — and how to avoid campaign overlap or budget cannibalization.
To launch an effective Performance Max campaign, you’ll need:
A verified Google Ads account
Google Merchant Center feed (for ecommerce products)
High-quality headlines, descriptions, and images
Optional videos for YouTube placements
Conversion tracking via Google Ads or GA4
Defined goals (sales, leads, traffic)
Our team handles the entire setup, ensuring your campaign assets meet Google's best practices and your feed is fully optimized for product discovery.
Performance Max uses audience signals — including customer lists, website traffic, and intent-based data — to guide its targeting. Google’s AI then tests different combinations of creatives and placements to find the best-performing mix across its entire ad network.
Unlike traditional campaigns, you're not choosing keywords manually. Instead, you're guiding the algorithm with strong signals and creative input — which is why expert setup and ongoing optimization are critical to success.
Performance Max campaigns typically begin optimizing within the first 7–14 days, but real performance insights often appear after 3–4 weeks. This allows Google’s algorithm to test combinations of creatives, placements, and bidding strategies.
While early conversions are possible, the real value comes from scaled, consistent performance over time. We actively monitor your campaigns during this learning phase, make data-informed adjustments, and scale what works to maximize ROI.
You don’t have direct control over ad placements in Performance Max. Instead, Google determines the best channels based on your goals, signals, and historical performance. However, you can influence placements using strong audience signals, exclusions, and high-quality creative assets.
We apply strategic exclusions, monitor for brand-safe delivery, and ensure your campaign reflects your brand’s positioning across all Google surfaces — from YouTube to the Shopping tab.
Performance Max campaigns can overlap with existing Search, Shopping, or Display campaigns — potentially competing for impressions. That’s why it’s critical to structure your account with proper exclusions and conversion prioritization.
We assess your current Google Ads setup and design a Performance Max structure that complements (not cannibalizes) your existing campaigns.
Already running ads? Let’s review your setup and align your strategy.
Performance Max works best for ecommerce stores with strong product feeds, conversion tracking, and enough volume for machine learning to optimize. It’s ideal for businesses looking to scale across multiple channels without managing each individually.
However, stores with low data volume or weak creative assets may not see full performance. Our role is to assess your campaign readiness and build a strategy that meets your budget, goals, and market fit.
Getting started is simple. We begin with a discovery call to understand your ecommerce goals, products, and current Google Ads activity. Then, we craft a tailored Performance Max strategy — from feed setup to audience signals and launch execution.
Want a campaign that scales your brand across all of Google? Request a free setup consult and launch smarter, not harder.